The new commercial series “Where Shall We Go? Future.” by job and career service Mynavi features Masaki Aiba and Kasumi Arimura. The series of six episodes shows them listening to people struggling with career and life decisions, responding with honesty and warmth. The commercials began airing nationwide on September 8, 2025, with a special website offering full versions and behind-the-scenes videos.

Filming with “Almost No Script”

According to the production team, very little script was used during filming. Instead, Aiba and Arimura reacted directly to the words of real participants. This approach brought out genuine responses and authentic emotions, perfectly reflecting the campaign’s message of “standing by your side.” The making-of videos reveal how naturally the two handled the unscripted conversations.

Kasumi Arimura’s Charm: Natural and Graceful

This filming method highlights Kasumi Arimura’s gentle expressions and sincere replies. Fans praised her natural demeanor, noting that she shines even without scripted lines. Small gestures and her warm tone added to her elegance, leaving a strong impression. In the making-of, Arimura also shared her own thoughts on career and values, offering a more personal side of herself.

Reactions from Viewers and Fans

On social media and news outlets, viewers shared comments such as:

• “Kasumi’s natural replies feel genuine and heartfelt.”
• “Her chemistry with Aiba is warm and comforting.”
• “It’s amazing how well the flow works without a script.”
• “The making-of really shows the positive atmosphere on set.”

Many highlighted not only Arimura’s acting skills but also her personality and sincerity. The campaign successfully delivered Mynavi’s message of empathy and support, resonating strongly with the audience.

Check Out the Making-of and Message Videos

On Mynavi’s special site and official YouTube channel, behind-the-scenes clips and message videos from both Aiba and Arimura are available. Watching both the commercial and these extras helps viewers understand the natural and heartfelt atmosphere of the campaign.

Conclusion: Warmth and Trust That Resonate

By avoiding a scripted approach, the commercial highlights genuine conversations and Kasumi Arimura’s graceful, sincere responses. Combined with Mynavi’s theme of “standing by your side,” the campaign leaves viewers with a sense of comfort and trust. As these commercials roll out on TV and online, be sure to check both the main clips and the making-of videos for the full experience.